First, let’s quickly distinguish between organic and inorganic traffic. Quite simply, inorganic traffic refers to paid advertising on the Search Engine Results Page (SERP). While inorganic traffic delivers quick benefits for a company, the results only last as long as the ad is being paid for. Organic traffic, on the other hand, delivers long-lasting results through the use of various strategies that organically play into a search engine’s algorithm. Broadly speaking, these strategies make up the field of search engine optimization (SEO).
This article will cover a handful of key techniques, tips, and tricks to increase organic traffic and land your company website at the top of the SERP, organically.
One of the easiest ways to ensure steady organic traffic is to update the website content on a regular basis. Why? Search engines rank your website based on various factors, keywords being the main one. In order to keep your website relevant and high-ranking, keyword use also needs to be updated.
There are an abundance of online tools that assist with keyword research. SEMrush, for example, offers a free trial and monthly plans to suit any business need.
With keywords in mind, it is important to touch on a couple of “Do’s” and “Don’ts”:
The proper (read “not spammy”) use of links is a relatively simple way to increase organic traffic. There are essentially three different types of links: Internal links, external links, and backlinks. Developing a strategy for each of these types will greatly improve SEO and get the website ranking higher on the SERP.
Internal links offer the user the opportunity to navigate to another area of your website without actually navigating there. A well-placed internal link will provide the user the opportunity to learn more about what they’re reading with a click of the mouse. Without internal links, users will have to navigate with drop-down menus, and may lose interest if they cannot find the content easily. Providing internal links ensures the user will stay on your website and increase the likelihood that they will use your service.
External links provide more resources for the user and increase the quality of your own content. Again, with the click of the mouse, the user can navigate to relevant content on another website. Well-placed external links enhance the user experience as much as internal links do and are a crucial ingredient for increasing organic traffic. Search engines place higher value on websites that provide genuinely helpful resources for their users. Careful not to add too many external links as this will draw attention away from your website. Also keep in mind not to provide links to competitors websites. Keep the external links informative and helpful while not steering the user away.
Backlinks are external links to websites that have used your content. This further improves your content by giving your work credibility. Backlinks are harder to achieve as they require another website to reference your content. However, developing a strategy to build successful backlinks will boost organic traffic.
A straightforward approach to increase organic traffic is to streamline your website design (UI) and user experience (UX). For more information on UI/UX, click here . It goes without saying, but I’ll say it anyway: a poor user experience will not boost organic traffic and could be detrimental to the success of the website. On the other hand, building a user-friendly interface with fast-loading pages will increase user satisfaction and is key to the process of increasing traffic.
There is much more that goes into a solid UI/UX. One of the most important and easiest to accomplish is image SEO. SEMrush provides an in-depth article on this topic here.
Staying active on social media improves SEO and adds a nice personal touch to your company. Using hashtags and responding to comments are crucial ingredients to increase organic traffic. This will ensure the user notices your company as they interact with social media. Speaking of which, Contact us and check out our Instagram!
Increasing organic traffic is the best way to ensure your business will be visible across the web. Make use of the abundance of online marketing, tools, and research to help you get started.